LineClenze, the namesake brand behind the highly regarded beverage waste reduction device, has opened a new division in Milton Keynes which promises to offer local hotels, restaurants and bars significant cost-savings.
The LineClenze device works by slowing the build-up of yeast on beer lines, minimising the frequency at which they need to be cleaned. Customers already using the system have reported that line cleaning can be reduced to once every 28 days or less, with 94 per cent achieving a return on investment within just six months.
Adrian Chorley, Managing Director for LineClenze Milton Keynes, said: “We’re already seeing an impressive uptake in the local area. Line cleaning is a nasty dirty job, universally hated by all bar staff, and the benefits of this device are undeniable – fewer cleans mean less beverage waste, reduced staffing costs associated with cleaning, less wear and tear on lines and a better taste for the end consumer. We’ve been told it’s a no brainer.”
Adrian continued: “With the British Beer and Pub Association describing beer sales as fragile, it is increasingly important that licensees take all possible measures to improve their business processes, particularly in relation to reducing waste and improving the taste of their beverages to encourage more sales. The LineClenze device is a relatively cost-effective, high impact way to achieve this”.