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Clare Askem appointed as new Habitat MD

Habitat, the home & furnishings brand, acquired by Milton Keynes based Home Retail Group, has announced the appointment of Clare Askem, to a new role as Managing Director. Clare was previously Director of Strategic Development for Home Retail Group.

As Managing Director, Clare will have overall accountability for the management of the Habitat UK business – including the three flagship stores in London’s Tottenham Court Road, King’s Road and Finchley Road, the Habitat website and the management of the Habitat brand within the Home Retail Group.

Home Retail Group acquired the exclusive use of the Habitat brand, its brand designs and intellectual property in the UK and Republic of Ireland, as well as the three flagship London stores and the UK website in June 2011.

Terry Duddy, Chief Executive of Home Retail Group said: “Habitat, with its strong style-led heritage, is an important part of the Home Retail Group portfolio of brands.  Clare has extensive retail and marketing experience and under her leadership we will continue to build the iconic Habitat brand, and in due course leverage it appropriately across the Group.”

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