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Fresh face for Argos

Milton Keynes-based retailer Argos, part of the Home Retail Group, launched its latest catalogue at the end of January, with a new look.

For the first time in 10 years, and only the second time since relocating to their existing headquarters at the end of the 1970s, Argos has changed its logo as the company approached the new decade with optimism.

The new catalogue, soon to be found in more than 18 million homes nationwide, includes a larger Argos Value range than ever before with more than 350 products and over 500 market-leading WOW deals.

Argos managing director, Sara Weller says: “The new catalogue launches alongside the refreshed brand and illustrates the commitment to our customers. We pride ourselves on great service, listening closely to our panel of 5,000 customers and what they want from their shopping experiences, then acting on what they tell us. The new branding reinforces that Argos is the unique shopping experience it always has been, offering great products at even better prices, but with an exciting new look for a new year.”

This year sees the launch of some exclusive lines including Regatta tents and camping equipment, as the ‘staycation’ trend looks set to continue through 2010. New famous faces include Davina McCall’s new health and fitness range and Alesha Dixon’s new jewellery collection.

Argos’ own toy brand Chad Valley also introduces a new ‘active’ range, helping parents to encourage an interest in healthy living for their kids.

Weller continues: “We have put a lot of thought into how we can continue to help our customers live for less, lowering over 2,000 prices on an extensive range of products as well as introducing over 7,000 new items. Developing in areas where we have seen particular interest such as health and fitness, fashion jewellery, toys and camping means the catalogue is packed full of new ranges and unbeatable deals.”

With over 14,000 products available to Check and Reserve, online shopping this spring couldn’t be simpler. Ensuring that Argos makes shopping as easy and as stress-free as possible, the service means that customers can shop in comfort at home and collect purchases at a time that suits.

This catalogue continues to demonstrate Argos’ commitment to responsible retailing as it is made from fully sustainable sources and is 100% recyclable, with independent certification by the Programme for the Endorsement of Forest Certification Schemes (PEFC). Argos continues to encourage customers to recycle their catalogues using either local kerbside collection schemes or by returning them to their local Argos store.